I was contacted a few months ago by a podcaster who is doing a series of video podcast interviews called Experts Speak. The interview went smoothly. It was published last week and I was pleasantly surprised. That got me thinking about the value of being interviewed, especially on video.
The benefit to your marketing campaign.
Video is hot, hot, hot. YouTube is the second most popular search engine after Google. No doubt you have used YouTube for information, how-tos, and just plain fun. I always advocate video to my marketing coaching clients but, like the shoemaker, I have been woefully absent from the process. Being interviewed helped me take the plunge without the pain. There is a link to my podcast video interview on the Resources page of my website.
If you want to create a video of yourself talking about your law practice, it can feel like a challenge. The tech considerations are there, there's that, but overcoming them is not so much of a challenge anymore. The real challenge is in talking about yourself. Unless you are an extreme extrovert, talking to a camera about yourself and your law practice can feel like awkward self-promotion. Staring at a camera lens while trying to say what you want to convey can be confusing and intimidating. Being interviewed is be the answer. You are not talking to a camera (exactly) rather to a real person, albeit via video. And, you are not bragging about yourself, you are just answering the interviewer's questions. It's a natural give-and-take, the conversation flows easily. Another big plus is that you don't have to mess with the tech stuff, the interviewer handles that.
What to do.
1. Connect with an interviewer: Commercial media might be a challenge but there are many people out there who are looking for content for their TV or cable show. Especially attractive nowadays are podcasters looking for content for their podcasts. Do some research, seek them out. Come up with an idea for a subject that you feel would be valuable to their audience. What questions your clients have when they come to see you is a good place to start.
2, DIY: Find someone in your orbit to interview you. A fellow lawyer, a retired judge, a colleague in your practice area (or a different practice area), someone in, or formally in, a government agency, or a non-profit who deals with the type of problems you deal with in your law practice. You might have a fellow attorney interview you and then you interview him, I have heard of this being done at networking events.
If you want to do video marketing but it seems like a lot of work, get yourself interviewed. Post the video on your website, email a link to your clients and prospects list, create a blog post, post on Facebook and LinkedIn, send to people who contact you about legal services. It is a whole lot easier and faster than writing an article, preparing a presentation, or sitting through networking events.
Have a Great Legal Career!