I have been a fan of Flipboard for quite a while. For those of you who don't know, Flipboard aggregates internet content and displays it in a magazine style on tablets and smart phones. You can customize the content you receive by category as well as by participating print magazine. It is similar to Google News but much more customizable and attractive.
In March of this year Flipboard updated its service to allow subscribers to create their own magazines. I created two: “Coaching for Lawyers” and “Wise Decisions…” It's been great fun to curate content for my magazines and it encourages me to stay up to date on the topics. At this time you need to use a smartphone or tablet to download the Flipboard app and create a magazine. However, once created, content can be added to your magazine through a web browser. You can create a magazine about any subject and create as many magazines as you would like. All for free! They can be open to the public or strictly private. You can add articles, pictures, audio, video or anything on the web. Until now the downside has been that the magazines could only be viewed on a tablet or smartphone thus limiting the potential audience.
This past Tuesday Flipboard made user created magazines available to be viewed on a web browser. What this means is that a magazine you create can easily be seen by anyone anywhere in the world with an internet browser as well as on tablet and smart phone. Again, for free!
How does this apply to lawyers? It can be a great free marketing tool for your law practice. Here are a couple of examples that come to mind right away:
- Create a magazine that would provide useful information to prospective clients. A tax lawyer could create a magazine with content about tax law changes, tax cases and rulings in the news and perhaps something from the attorneys own blog. A family lawyer could create a magazine for clients going through a divorce with information on dealing with stress, articles about how to handle the effect of divorce on children, advice about becoming single again, etc. You can easily create a link on your website to your magazine. Here is how the links look on my home page.
- Create a law firm brochure. The firm brochure magazine link could be emailed to prospective clients. You could create a basic law firm brochure magazine or you could create specialized magazines that apply to a prospective client's legal inquiry. You could include relevant web pages from the firm website, web based information applicable to the client's needs, news articles about professional awards, your community service, favorable jury verdicts, etc.
Of course Flipboard can be used for personal interests and hobbies too. Fun!
I encourage you to check it out and I let me know how you plan to use Flipboard magazines in your legal marketing.
Have a Great Practice!