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MARKETING
How We
Can Help
What
is the difference between lawyers who are successful and
those who aren’t? More often
than not it comes down to the fact that successful lawyers
have mastered the art of rainmaking, marketing and client
development skills, while those who are
unsuccessful have not.
It’s
a fact that professional people, including attorneys, must
market to survive. If you are in private practice, you are
in a business and live on sales. If you can’t or won’t
learn to market then perhaps you should consider finding a
job with a corporation or the government where marketing is
not required. Of course, junior associates at large firms
don’t market much but later, on the way up the ladder,
they are expected to bring in clients. At the partner level
your job security depends on your client list and the
receivables you can bring in each year. If you are a partner
and considering leaving your firm, the first question the
prospective firm or the headhunter will ask is: How much do
you have in portable business?
Did
you take a marketing class in law school? I never did, none
was offered. Yet we are expected to bring in business. How
do you do it?
-
Learn
the general principles of marketing
-
Customize
them to fit you personally and your particular law
practice.
-
Create
a written marketing plan.
-
Follow
the marketing plan consistently. A poor marketing
plan followed consistently will outperform the best
marketing plan followed inconsistently
The
most important things to understand are:
1.
Where you are in the marketing cycle
2.
What marketing tools you need to use at that phase
2.
That you must use the tools and use them consistently
Develop
your marketing skills, learn to be a Rainmaker; it’s the best
career insurance you can have.
How
We Can Help
Coaching
for Lawyers offers coaching to help you learn marketing
principles, apply them to your law practice, develop a
written marketing plan and follow through. We initially
spend time together preparing a marketing plan. Then,
through weekly coaching sessions, we work through any
problems you encounter, help establish the marketing habit
and hold you accountable to your marketing commitment. If
you want to improve your marketing skills and bring in more
clients, call me. If coaching isn’t for you, contact me
and I will recommend a couple of marketing books that I feel
are particularly helpful for attorneys.
TOP
_________________
Daniel Roberts J.D., P.C.C.
dr@coachingforlawyers.com
(707) 570-2227
2350 Lakeview Drive
Santa Rosa, CA 95405
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