The holiday season, the period between Thanksgiving and New Years, is the best time of the year for marketing your law practice. During this time business is more likely to be slow at the law firm. For most attorneys there are fewer cases to sign up as many prospective clients wait until the holidays are [...]
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Thankfulness can be a useful tool in building your law practice. In our efforts to make improvements in ourselves as lawyers, in our law practices and in our personal lives we necessarily focus on what changes need to be made. My coaching work with attorney clients is about helping them make those changes that will [...]
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As discussed in Part 1, “People do business with people they know and they like.” Therefore, “Prospects hire lawyers they know and they like.” In addition to getting to know you, a prospective legal client needs to like you. How does this happen? Ask yourself why you like someone. Isn’t it because of the way they treat [...]
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Lawyers hear so much hype about marketing. What’s the latest and greatest way to attract clients? Is it the new flavor of the day: social networking? Or should you start a law blog, join another organization or maybe even advertise? A lot is involved in marketing to attract legal clients and there can be many [...]
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We lawyers often quote a fixed fee for handling a legal case. It is easier for the client to commit to an amount certain than to agree to an hourly rate and the uncertainty of how much the total attorney’s fee will be. It helps in getting the legal work but, if care is not [...]
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“A lawyer’s time is his stock in trade” But… The passing of Steve Jobs has given us all an opportunity to consider what is really important in life. He had money, success and the satisfaction of giving great technological gifts to the world. What he didn’t have was enough time. None of us know how much [...]
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