Happy New Year! A couple of years ago I posted a series of three blog posts designed to help fellow attorneys 1.) examine their existing law practice 2.) evaluate what changes in practice areas they want to make and 3.) make those changes. I hope they were helpful, I received a lot of positive feedback. [...]
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We are in the final quarter of 2012. How has your business been so far? Are you on track to achieve your legal marketing goals? It’s time to refocus on how you will achieve your law practice income and client development goals for the year. Take an honest look at where you are now. Are [...]
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Most lawyers hate marketing. The usual line goes something like: “I didn’t go to law school so I could ask people for business. I’m a lawyer, not a salesman.” Yes, but to get the legal business you want, most attorneys need to market. The fact is that people, and attorneys are no exception, typically don’t do [...]
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How is your law practice going? Are you where you wanted to be in your legal career? The chances are that there is room for improvement but how do you determine where to start? You probably have at least a general idea. However, before you take steps to improve your law practice or make a [...]
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The holiday season, the period between Thanksgiving and New Years, is the best time of the year for marketing your law practice. During this time business is more likely to be slow at the law firm. For most attorneys there are fewer cases to sign up as many prospective clients wait until the holidays are [...]
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Thankfulness can be a useful tool in building your law practice. In our efforts to make improvements in ourselves as lawyers, in our law practices and in our personal lives we necessarily focus on what changes need to be made. My coaching work with attorney clients is about helping them make those changes that will [...]
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As discussed in Part 1, “People do business with people they know and they like.” Therefore, “Prospects hire lawyers they know and they like.” In addition to getting to know you, a prospective legal client needs to like you. How does this happen? Ask yourself why you like someone. Isn’t it because of the way they treat [...]
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Lawyers hear so much hype about marketing. What’s the latest and greatest way to attract clients? Is it the new flavor of the day: social networking? Or should you start a law blog, join another organization or maybe even advertise? A lot is involved in marketing to attract legal clients and there can be many [...]
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We lawyers often quote a fixed fee for handling a legal case. It is easier for the client to commit to an amount certain than to agree to an hourly rate and the uncertainty of how much the total attorney’s fee will be. It helps in getting the legal work but, if care is not [...]
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When I ask a new lawyer coaching client the question: “What’s your marketing budget?” I usually get silence back or a general statement like “Whatever it takes…” Many attorneys haven’t given a marketing budget much thought. Of course most of us set budgets in other areas: secretarial expense, law books/online legal access, computers & software, [...]
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